Both organizations focus greatly on technology, as well as make efforts to innovate and produce new products. COMPLETE Shopify Tutorial For Beginners 2020 - How To Create A Profitable Shopify Store From Scratch - Duration: 2:14:53. In 2009 the sales percentage of Adidas reported decline in profits. Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. According to a recent report by Brandwatch, Adidas features in over 6 million images and Nike features in over 5 million on social media each month. That’s why Nike is dramatically cutting the time it takes to bring new products to market in order to stay up with current trends. There are two arguments people make when it comes to eCommerce consumer behavior. Nike vs. Adidas: The three stripes is making gains on the swoosh — but that doesn't tell the whole story. Today’s Puma is not only sport clothing and equipment, but also accessories. But on the other hand 60 % of entire sample likes and gave an average rate of 8.5 to Nike, out of which 40 % sample likes it and gave an average rate of 7 because they deem its shoes are good in quality, comfortable over long distance. Here is Nike.com (for the purposes of this article I’ll be using the UK version of the site). We're here to answer any questions you have about our services. The lowest-priced product belongs to Adidas at the pricing of Rs 27999. The intimidation of substitutes is very high in this market. Do you have a 2:1 degree or higher? The objective was to grab the attention of the people towards the billboard and adidas was successful in doing that as shown in figure , traffice around that froze for about 70 mintues. In addition to these it sponserd soccerex football festival for 2010 football and has confirmed four year sponsership deal with it . Free Essays on Competitive Analysis On Nike Vs Adidas . The maximum discount Nike offers is 40% and only 43 products are sold at this price range which represents only 6.6% of the total Nike merchandise. Meanwhile, Stay safe. Other than this recently adidas used windows messenger game platform in order to promote its Predator and f50 boots to the age group of 15-24 years old males. For instance one of the images of Adidas is those who want to wear light shoe should go for Adidas, rather than going for other brands. Nike was initially started in 1962 as a blue ribbon sports. 2. ... and the competitive landscape. The most basic distribution strategy adopted by Adidas is to concentrate resources at the place where most profitable customer segment is available. These markers were a kind of 3D Window Display, and to watch it, customer need to text the key word displayed on the marker and has to download the Nike application. Nike has 171 products in this price bracket and Adidas has 118 products. Adidas and Nike both are dominating the social media game at present. After the software is downloaded, if one points the camera on the markers, one can see virtual 3d Nike T90 boots. Production Strategies 3. Market and Literature Review of Adidas and Nike. So both companies are investing more and more in their promotional strategies, to attract more customers and at last to expand their growth. Figure 1 – Graph showing the number of followers, likes and subscribers across Instagram, Facebook, Twitter (UK accounts) and YouTube for Nike and Adidas. Navigation-wise you’re treated to a detailed mega menuwhich appears when you hover over each tab al… Adidas’ focus is on the people and the soccer, tennis. The sample used by a secondary person might be small. 1. Place/ Distribution Adidas Both Nike and Adidas have seen a tremendous rise in its brand value. Nike has become one of most recognizable companies in the entire world Nike is now the most popular … Out of the total 2625 products of Adidas, 659 products are sold at MRP which is 25% of the total products. I write about Web Scraping, Online retail, Sales, Marketing Tips etc, Nike spends a staggering amount of money on advertising and promotion, How to Build a Web Crawler in Python from Scratch, How To Scrape Amazon Data Using Python Scrapy, How to Bypass Anti-Scraping Tools on Websites, 5 Major Challenges That Make Amazon Data Scraping Painful, Scraping eBay: How to Scrape Product Data Using Python, Scraping Amazon Reviews using Scrapy in Python, Nike vs Adidas: Competitive Analysis with Data Visualizations. Nike from its modest start grown as a sporting leader in sporting goods. First movers advantage in e- 1. These types of billboard s were specially launched for the target market of Hong Kong who is found of latest technology. The segments are designed based on the MRP ( not the sale price ). In last quarter of the 2009 its sales percentage was declined by 5 % which was because of their increase in marketing costs. In 2020, Nike is valued at approximately 34.8 billion U.S. dollars, witnessing a two billion U.S. dollars increase from 2019. Nike has 1 product in this price bracket and Adidas has 6 products. SWOT ANALYSIS OF NIKE AND ADIDAS (With respect to e-commerce)STRENGTHS WEAKNESSES 1. In addition to these it also cuts down the prices of product during special festivals and events in order to increase its sales or to finish the old stock . After analysing primary data it can be said that, respondents like Nike more than Adidas, and Nike s communication strategies are more effective than Adidas. Nike Social media followers of Nike and Adidas as of April 2020. Our visits made it clear that Nike’s focus on women’s representation should give it a leg up against its competitors. The other difference is their advertising message; they both use same scoop and scale but try to communicate with different messages. The brand has built several sources of competitive advantage which include technology, marketing, supply chain as well as product design and quality. Which was most effective advertisement strategy as it helped the compnay to increase 14 % brand ratings by gamers.Additionally popup ads can also be found on yahoo , espn home pages etc . The lowest-priced product belongs to Nike with the pricing of Rs 12597. Adidas is among the most financially stable companies globally and utilizes its financial superiority to fend-off competition from other global companies such as Nike and Puma. Adidas and Nike are not offering any discounts in the range of 0 – 20%. But generally it uses Market skimming strategy, that is the price of the product depends upon its colour, look etc for example: white colour shoes of Adidas is more expensive than other colour shoes. A Comparative Analysis of Strategies and Business Models of Nike, Inc. and Adidas Group with special reference to Competitive Advantage in the context of a Dynamic and Competitive Environment Hussain A. Ali Mahdi1, Mohammed Abbas2, Taher Ilyas Mazar3 1,2,3MBA Student, University of Bahrain, Kingdom of Bahrain Dr. Shaju George4 What we will have to see is how the patterns are going to change post-COVID. While Adidas markets itself as a streetwear sneakers with celebrity collaborations like Kanye West and Beyonce, Nike’s marketing is more sports-focussed. For example, Adidas has loyal customers who are soccer players, while Nike has high loyal customers who are athletes. Some people remember it because they reflect that the frequency of Nike s ad on TV is more than Adidas. Then it didnt look back and today it is one of the most successful company in sporting goods. Analyzing the prices of Puma and comparing with its competitor prices was discovered, that all of them are more or less on the same price levels – medium to high. You can view samples of our professional work here. Adidas AG, Nike Inc. (NKE), and Under Armour Inc. (UA) are the three largest retailers in the competitive athletic apparel industry. Nike as brand has high premium , so the price of its products is high than adidas. Increased competitive pressure – Although, Nike is a dominating the athletic industry, competition, and new emerging brands are still potential threats to the company. The products of Adidas are divided in to 3 Categories, Adidas Performance Sports shoes, perfumes, eye wear, Adidas Original Superstar Sneakers, Vintage Clothing, Adicolor Trainers, Adidas Style Caps , Bags , Belts , Hand Gloves Etc, Trainers,BodyCare,Sneakers, Hoodies , Clothes ,Caps , Bags , Perfumes etc. Disclaimer: This work has been submitted by a university student. For example sample 4 said I like Nike because the products are very much cool and also there are various types choices available and various types of pattern and styles are available, So it looks that People are more concerned about quality and comfortableness than price, so by this it can recommended to Adidas to focus more on its quality. Nike has 418 products in this price bracket and Adidas has 757 products. The search benefits from a predictive entry field. Looking for a flexible role? Adidas has almost four times the number of products than Nike has in its portfolio. Recent ad was a sort Comparative Advertisement because as the title describes Nike: My better is than your better, in this ad it shows all sports games like basket ball , baseball, Running etc and try to deliver a message that Nike products are best in every game whether it is basket ball , base ball , jumping . The competitive analysis of the brand value gives positive signals for both companies. The recent Adidas original Ad has celebrities like David beck ham, Agnes den, they used Informative Advertising because the objective of the ad was to create awareness about the launch of its new star wars collection which includes cool, funky clothes and shoes for youth, so in order to attract them they used Musical Appeal to stir up the feeling of buying. Here is a competitive analysis of Nike vs Adidas with data, insights, visualizations, and more. 9th Oct 2017 Marketing Str… The lowest-priced Nike product is priced at Rs 1595. The lowest-priced Nike’s product is priced at Rs 5274. With an athleisure approach sweeping social media trends and consumers, Adidas seems to fare better in the market. For example, Adidas dominates soccer, having endorsement deals with superstars such as David Beckham and sponsorship of the top events like the FIFA World Cup. In addition to shop, Adidas also gives online buying service. In 2009, the Market shares of Adidas was 22% of the worldwide athletic footwear while on the other end the market shares of Nike was about 33 % . Adidas uses different media vehicles which can pop up its advertisement on television; it uses various sports channels like Star Sports, ESPN. It also uses yahoo to promote its products, according to me the objective of using yahoo and other popup ads is to make youngsters who often goes online, aware about the brand. This is a Nike subsidiary that produces athletic clothing and basketball footwear. The data is about men and women’s shoes. The first disadvantage of carrying primary research was difference in response. Other than this Nike uses ESPN magazines to promote its product. The maximum discount Adidas offers is 60% and 1055 products are sold at this price range which represents 40% % of the total Adidas merchandise. Other than this , adidas also uses various maganizes and newspapers in order to promote its products . The lowest-priced product belongs to Adidas with the pricing of Rs 27999. Nike has 367 products in this price bracket and Adidas has 1496 products. The lowest-priced product belongs to Adidas with the pricing of Rs 499. Brand recognition and reputation. While the first quarter of 2010 shows 53 % increase in net income. Wash your hands regularly and spend more time with family. It adopts different and Competetive pricing startegy than Adidas, it is based on the basis of premium segment as target customers . If you need assistance with writing your essay, our professional essay writing service is here to help! In case of target audience both Adidas and Nike have different target audience globally. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! working conditions in its overseas 2. It was time consuming, costly as it takes lots of time to find a respondent who can fill questionnaire. While the Adidas brand is strong enough as it is now, there’s no doubt that paid endorsements could only improve it. Zeitz as CEO, the image and the value of Puma were compromised by Rudi Dassler’s son and his management style. While Adidas markets itself as a streetwear sneakers with celebrity collaborations like Kanye West and Beyonce, Nike’s marketing is more sports-focussed. Nike’s product majorly inclines towards industries of Children and Women shoes, Running, Cross-training and Basketball. Both of their popularity has become so immense that they are literally household names. 3 Ways Popular Price Comparison Websites Gather Data, Pricing parity: Excelling Across Both Online and Offline Channels. 1. Adidas and Nike both have powerful brands that are sold around the w orld. It was … The organisation uses various groundbreaking outdoor advertisement such as billboard soccers, expansive wall scrappers , topiary styled billboards etc. Although, Nike and Adidas products are mostly expensive, while Puma is providing products for affordable prices. It mainly shows its ad during football games. On the other hand, Adidas primarily deals in Athletics, Tennis, and Soccer. Nike vs Adidas. The founders of Nike were Bill Bower man and Phil Knight. We saw some interesting numbers and decided to dig a little deep. They pretty much have the same target: people who love sports. Nike does not have that option, and for a Taekwondo artist, Adidas would be the obvious choice. Like Adidas, it sells the products to independent distributors, licenses and subsidiaries. This is objectively a weakness, since it has led to Adidas constantly lagging behind Nike in terms of growth. While Nike has more followers than Adidas on Instagram and YouTube, Adidas boasts of more followers on Facebook and Twitter. Both brands dominate social media with a staggering number of followers, subscribers, and likes. Unsurprisingly, Western Europe is the main market for Germany’s Adidas while North America is the biggest market for America's Nike. The intensity of competition from its competitors is high for each firm competes in various key areas of business. Since October 2017, Nike has worked to rebuild their business model. Latest products are covered in a large carousel, which is thankfully only has three large images and the transitions are slow and smooth. Nike uses various online methods in order to promote its products. VAT Registration No: 842417633. As Nike s one of the main target audience are football players its key positioning in customers mind is to provide competitive edge; help athlete to perform well. The ration is 6:1, there is no other price bracket with this many differences. For example many of the samples said I would go for Adidas because they are cheaper and also I feel myself more comfortable in the products of Adidas, particularly youngsters who are fascinated in playing foot ball because David Beckham wears it. Adidas also uses various sales promotion startegies in order to increase its sales, one of the recent sales promotion strategies is adidas coupons and coupons code in which adidas distributes coupons through dealtaker.com in which if a customers code matches with the adidas code , discount up to 30% or more than that will be given by company on various types shoes. 40 % of respondents prefer and gave an average rate of 6.9 to Adidas because it is cheaper and lighter in weight. There are various Pricing strategies which are followed by Adidas according to its product. See the chart below to see the pricing variations. See the chart below to see the pricing variations.See the interactive visualization here, Also Read: COVID-19 And Predatory Pricing Online. After applying the discounts, Nike has 53 products in this price bracket and Adidas has 1744 products. I am going to focus on several aspects, such as competitive … Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. Each individual has its own view. Nike has 43 products in this price bracket and Adidas has 810 products. Marketing The main target audience of Adidas are between 12-34 years consumers specially involved in sports. While to gather secondary data internet, magazines, annual reports of the company, articles were used. Group 4: Josh Fernino Brent Hare Victor Hemmati Lance Hollister Chris Kerschen Ty Parasiliti Vincent Ukwu 2. Nike is very competitive in products and new things that come out in America. Market capitalization is a defining factor when considering who is winning in the market. We will consider four segments when it comes to pricing. Recent research founded that Nike scored low rates as compared to Adidas in terms of positioning; this is because they primarily focuses on men, only 10% of female supposed that they would buy Nike sneakers again, while rest of the women likes Adidas because it focuses on both men and women uniformly. One of the retail categories hit massively by the COVID19 pandemic is the sports & apparel category. We will consider four segments when it comes to pricing. The discount statistics are quite interesting for both brands. Adidas and Nike both are dominating the social media game at present. We’re going to keep an eye on how the market changes. Recently in order to improve its brand positioning , it made a deal with NFL by paying 1 billion dollar (approximately) , Nike will produce all the on-field apparels , it will also produce game uniforms and other side line personal apparel and fan gear. Manual Method is used to get output information after analysing data. It was established in 1920.The Original founders of Adidas were two brothers Rudolph and Adi Dassler .The companys first manufacture were slippers and after that they decided to make sport shoes which went so successful that it led them to open their own shoe making factory in 1926. According to me , the objective of using internet marketing was to attract the younsters who spends more time online than watching TV. It adopts different and Competetive pricing startegy than Adidas, it is based on the basis of premium segment as target customers . It is also now recognised as world s leading manufacturer, designer, marketer and distributor. (Referred To questionnaire). Nike vs Adidas: Social media following. Download the datasets used in the above visualizations here: I'm the Co-founder of Datahut. The first companies that grabbed all the benefits of such an approach were Nike and Adidas. Study for free with our range of university lectures! View the interactive visualization here. As Adidas, Nike also focuses on football players under its target audience. The person who wrote secondary data might be biased. The objective of the deal must be to promote its products in foot ball after successfully promoting it in NBA games .Aditionally adidas have agreed to make eight year sponsership with major league soccer the objective of adidas is in to promote its products as well as to increase growth of the league and insvesment for youth development . Nike and Adidas have both seen their share prices gain momentum, hitting all-time highs in January 2020 before plummeting as the COVID-19 epidemic sweeps the world’s industries. It looks like Nike agrees to the first argument while adidas concurs with the second. Nike uses different promotional strategies. For TV ads Nike uses various sports channels to promote its products by various celebrities like Ronald no, Renaldo, and Roberto Carlos. Adidas has 2625 products with prices ranging from 899 to 29999, and Nike has 643 products with prices ranging from  1596 to 36500. Trefis captures trends in key operating metrics for Nike vs. Adidas in an interactive dashboard, highlighting how Adidas … The competitive analysis of Nike vs Adidas in pricing is very interesting. Free resources to assist you with your university studies! The lowest-priced Nike product is priced at Rs 36500. – Based on above analysis following Conclusion can be made ; Both Nike and Adidas are following almost same types of promotional Strategies up to some extent, both benchmarks each other, both uses internet , billboards , magazines , TV advertisement to promote their products the only differences is that they both are using different celebrities to promote their products and they also follow different endorsement strategies ,Adidas focuses on sponsoring a team and various events, while Nike bulls its eye on various stars of football, basket ball, golf etc. We compete internationally with a significant number of athletic and leisure footwear companies, athletic and leisure apparel companies, sports equipment companies, and large companies having diversified lines of athletic and leisure footwear, apparel, and equipment, including adidas, V.F. Also Read: Use Data Analytics to Sustain Your Business During COVID-19. Limitations of Primary Data Collection Method. Adidas has six products priced at about 25000 and Nike has only one. Nike on the other end had a strategy of exploring the current and developing new market, so its shops are in nearly 200 Countries. 30 % of total sample remembers and likes, TV ad of Adidas because they use well-known celebrities like Beckham, Messy, Kaka etc and they are more eye-catching. Adidas has its own unique brand positioning in the mind of customers. 3. While other 20 % likes it and gave an average rate of 7.5 because they feel Nike provides more variety of design in shoes than Adidas and they look more stylish. It has established its own website, where customers can get lots of information about the products and company. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. According to me the message of ad was if one wants look modish and funky as David Beckham and Agnes then should go for this new collection of Adidas. There are various sports which are targeted by Adidas that includes gym regulars, NBA players, Football etc and also the youth who believes in living a sporty life style. Total estimated time used to complete this report will be 9 week. Nike has 232 products in this price bracket and Adidas has 313 products. Other positioning of Adidas in customers mind is basketball shoes , this is because generally basketball players wears it because of its unique design and light weight. Our academic experts are ready and waiting to assist with any writing project you may have. Under Armour: An Overview . Adidas uses internet in many ways to reach its target audience, it created its own website (adida.com) exclusive digital content where one can get all information about the company including company back ground, products, sales, new launches etc. Other extremely effective concept of outdoor advertisement was made in germany in 2006 during fifa world cup , a huge arc like structure with Oliver Khan s image was putted across the road , the objective of this concept was to grab attention of the vehicles passing by road and it was successful in doing this . In this article, I am going to compare Nike, adidas and Under Armour from the perspective of a long-term investor. In order to carry out research there were two main methods used Primary and Secondary Research methods. Recently in japan adidas came with unique outdoor adverisement concept where two footballers were hung wearing hearness and have to play football for 10 mintues. The segments are designed based on the MRP ( not the sale price ). This is not an example of the work produced by our Essay Writing Service. Both Nike and Adidas have their own unique ways when it comes to the product portfolio, the MRP, discounts, etc. The competitive analysis of market share gives Nike a clear edge over Adidas. It also focuses on offering total customer service at the place where customer goes to buy its products. Key findings of Marketing Strategies Adopted By Nike and Adidas after analysing Secondary data ; There are various promotional strategies adopted by Adidas which includes television, internet, billboards and magazines. No plagiarism, guaranteed! Click on the bell icon to get the updates. Nike has more followers than Adidas on Instagram and YouTube, whereas Adidas has more followers on Facebook and Twitter (Figure 1). Out of the total 643 products of Nike 429 products are sold at MRP which is 66.7 % of the total products. Business Strategy Analysis for Puma's Management. To assemble primary data a questionnaire was designed which compares both athletic brand Adidas and Nike. It used Peripheral Cues because it might have thought people would not be able to process information that their new collection is very cool and stylish, and so they used fashionable celebrities like Beckham and Agnes to influence target audience attitude positively. With higher competition ratio, Nike has to spend more money on marketing and advertising. The Adidas Logo is three stripes, consisting of the three parallel bars. Adidas is the second largest company who manufactures sporting goods all over the world. Dan Vas Recommended for you The download links to the data are at the bottom of the page. More products in the portfolio mean more options for customers to choose from, and it will increase net sales. While to stir up Rational appeal it indirectly compared it s products with other products, the ad might be effective as it shows and considers its products superior in every game as compared to other companys products. It promotes its products by adopting endorsement focus scheme, creating a prevailing media existence, establishing flagship stores and use of magazines, billboards, mobile etc. Reference this. I've been helping companies solving their data extraction problems for the last six years. In April 2020, Nike’s market capitalization stood at $136.69 billion: more than double that of Adidas’s $45.21 billion. Comparison of Strategies Adidas and Nike operate and use same platform for marketing strategies with different approaches of implementation. In comparison to Adidas, Nike uses different ways of billboard advertisement to promote its products, in recent times in Hong Kong to promote its Nike s T90, a series of black and white markers were posted in local Nike stores, subways, stations and also in magazines. In order to grab attention and to stir up Emotional appeal it used Fantasy and surrealism because certain images shown create fantasy. The lowest-priced Adidas product is priced at Rs 12,999. We visited Nike and Adidas to see for ourselves which store does it better. Competetive pricing startegy than Adidas high premium, so the price of its products by various celebrities Ronald! Followers than Adidas will have to see the pricing variations have different audience! Began concentrating on online sales two billion U.S. dollars increase from 2019 after the software is downloaded, if points... Will increase net sales Adidas primarily deals in Athletics, Tennis, and it will increase sales... 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